Genea wins Masterchef with new soup

As if it wasn't enough that Genea has a 30% higher success rate than the average of all other IVF clinics in Australia, the good doctors and scientists there have had another amazing breakthrough, increasing your chance of getting pregnant by a further 26% per embryo transferred.

Talk about a bunch of show-offs! But seriously, if you're thinking of trying IVF, you want this bunch of clever show-offs in your corner. In fact, I would go so far to say in the manner of loud television infomercial host "why go anywhere else?!"

A few weeks ago, Genea received TGA approval to use their new and improved 'culture medium' (the solution that the egg, sperm and embryo grow in) for all IVF patients going forward.

If it were Masterchef, Matt Preston would be declaring that the cook's clever inclusion of lemongrass and chilli have made the soup literally POP with flavour to create an absolute winner!

I think my favourite IVF doctor Prof Mark Bowman summed it up beautifully (you can read the full article here):

"We are very happy with this. I am a big believer in minimising the randomness of IVF. We can give patients a better chance to have a successful pregnancy in a shorter time. It saves money and heartache."

Saving money and heartache. Isn't that what it's all about? Ask any couple embarking on IVF what their two biggest fears are and they will be (a) fear of failure and (b) how much it's all going to cost. This new development in the land of IVF minimises both of those things and in my opinion, that's not just a scientific coup but another warm blanket for IVF couples to wrap around themselves on a journey that can sometimes feel long and lonely.